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Vertabase Project Management Software Enables Marketing Firm to Profitably Manage Threefold Increase in Project Volume

PDF of Vertabase creating a framework for getting things done faster

Southfield, Mich., Feb. 25, 2011 - Vertabase, developer of the world's leading ColdFusion-based project management software, is pleased to announce that its product enabled a leading internet marketing firm to profitably manage a threefold increase in work volume while improving its project management capabilities.

A new case study, available at http://www.vertabase.com/manage-growth3x.html, describes how Columbus, Ohio-based Webbed Marketing has used Vertabase software to efficiently and effectively manage projects while avoiding many of the risks typically associated with the launch of a project management software system.

"We were able to get the whole system up and running without any business interruptions," said Yvonne Rayburn, Webbed Marketing senior project manager. "We could keep our growth going and not fall into any of the pitfalls typical of system launches.”

Rayburn noted the significant time savings Vertabase brings her and her creative team: “We can each quickly pull our own tasks from a custom, personalized view that comes right off the master schedule every day. The time we spent on tracking our own tasks and manually generating reporting can now be spent on direct, revenue generating work for our clients.”

Vertabase creates a framework for getting things done faster within creative firms and departments. Centralized document storage and web-based access capabilities foster collaborative, highly productive environments. The project management software enables employees to create integrated workflows, notifications of next steps, and other communications that help things run smoother. It also provides clients with real-time access to project details, building their confidence and satisfaction.

Steps are visible so traffic managers always know what comes next in work flows and can easily check statuses. This enables faster delivery at every step: from concept, to approval by the customer, to product completion. Ultimately, Vertabase speeds up new product development and helps creative organizations better serve their clients.