Jul 25, 2010
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The Twitter Rule of Project Management
Twitter provides a great rule of thumb for what kind of information to share with other people on a project.
Before inviting someone to a meeting or sending them an email ask yourself:
Is this information something they’d choose to “follow” on Twitter.
If yes, send it to them.
If not, or if its something you just think they “should” be following, don’t.
This will help keep meetings in check and emails in check and hopefully more aligned with the specific information each person needs to do their job (and not get bogged down in useless information).
As discussed in my recent article in ComputerWorld, this works because Context Trumps Content (as the growth of Twitter makes abundantly clear). There is no end to the amount information people can find. What is valuable is not the quantity of information, but the quality of information. To be high quality and valuable, the information needs to be relevant to the recipient. (And Twitter makes it easy for people to receive only the information they find relevant to themselves.)
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