Introducing Linchpin Project Management

Part One of Four

Seth Godin has built buzz with his latest book “Linchpin: Are You Indispensable?

His message is that people need to carve a passionate role for themselves in their work, a role that employers and customers simply can’t live without.

His message resonates loudly in the world of project management.

Project managers should step up and “run” projects, actively,  rather than “administer” them, in a passive sense.  Project managers should be linchpins.

What mistakenly passes for a project manager in many organizations is an interested passenger, a project administrator, rather than a driver.

The linchpin project manager is a driver -and agent of change.

Seth Godin drew this same conclusion and  wrote about it.  In this series, I’ll recommend steps you can take to create a culture of linchpin project management.

Organizational Factors
For an employer or manager, hiring the right person is only part of the equation.

Organizational and corporate culture factors can determine how much of a linchpin a person can be. By understanding these factors employers can implement a linchpin culture for project management. By getting these factors right, an employer can not only make it easier for a linchpin to shine but also create an environment that fosters linchpin project management.

This is a culture that drives remarkable change and can make your company indispensable to your customers.

Stay tuned to the next article in this series for recommendations on how to create a culture of linchpin project management.

“If You Can’t Join Them, Beat Them”

This phrase exemplifies the power of exclusion.

I heard it from a successful businessman. He started many projects and companies on his own because he was shut-out from other opportunities. By keeping him out, they created their own competition.

By excluding people, you create impediments to your project’s success.  It affects driven and capable people the most (who are exactly the people you want on your team, the linchpins).

Take the time to listen to people on your team. Make people feel included.

Dissecting Guilt and Shame

A friend of mine consistently receives negative feedback from a manager.  It is a complete drag on his projects and his daily life. He is not alone.

Many people have managers that use negative feedback to get things done.  Instead of letting it drag you down, here are some guidelines to help.

Understanding negative feedback can help you dig yourself out from it.

There are two types of negative feedback.

  • Guilt
  • Shame

They both make you feel bad. But they are different.

Guilt is feeling bad about something you did.

Shame is feeling bad about yourself.

Guilt can be a productive tool for professional improvement.  Managers who use guilt are trying to get you to perform at a higher level or pay more attention.  With guilt, there is a way to make things right. The manager who gives these kind of negative comments should provide a clear path to how things should be done differently. To be constructive, the criticism shouldn’t focus on outcomes (”don’t screw up again”) but on techniques and processes (”next time, do x and y, instead of z”).

Shame is a tool of manipulation and control. It is destructive negative feedback. Managers who shame other people want to make them dependent and easier to push around.  With shame, the only way to feel better is to make the manager happy.  And there is no end to that road.

Sadly, there are managers who thrive on destructive negative feedback. It gets them the results they want and the power they crave. If you find yourself with this type of manager, you need to get out.   (Definitions courtesy of Ed Schild.)

Team Members Who Don’t Communicate

There are few things more frustrating to a project manager than team members who do not communicate. Non-communicators can single-handedly eliminate a manager’s visibility on a project and be a source of unforeseen, and therefore, uncontrollable risks.

Within this group, the most frustrating are those that ignore direct requests for information or who only talk when they feel like it.

  • To the extent that a project manager can pick their own team, non-communicators are generally the last people picked.
  • To the extent that a project manager can influence HR decisions, “better communication skills” is the area of improvement most often recommended for non-communicators.
  • To the extent that a project manager can limit a non-communicator’s participation in a project, they will.

But when it can’t be avoided here are a few tips to managing a non-communicator on a project.

Find the communication medium that works best. Some people respond to phone calls, others to emails. Some respond to instant message and some prefer talking one on one. Find the medium that works best for that person and stick to it.

Experiment with Non-Traditional Ways of Communicating. All of the above mentioned media are conversations or openings for a dialog. They are in a question/answer or solicitation/response format. Some people simply don’t work that way. Get creative in finding other ways of getting information that don’t involve a “conversation.”

For example, I’ve worked with non-communicators who are best at giving information as it directly relates to the completion status of a task. Instead of asking how things are going, I’ve found it more valuable to assign a task in a project management tool and let them indicate its status. The options I set in the project management software are simple: done or not-done. To maximize the value of information from this technique start with the most detailed level of a task you can find. Think of it like 20 questions where the person can only answer yes or no. Make each question (or in this case, task) count.

Be Patient. People have their own time lines when it comes to answering questions. Don’t mistakenly categorize someone as a non-communicator just because they take a long time to respond to you. I know some people that take 10 minutes or more to respond to a question on instant message. It can be very frustrating when you are expecting an “instant” answer on “instant message” and instead, get a response 10 minutes later.

Sometimes, people are thinking about the answer. Other times, the answer might be more complicated than the asker thinks. Learn how long it takes people to respond and budget in the appropriate amount of time.

Know How to Get Information When You Absolutely Need It. The corollary to being patient is to have a clear way to get information in an emergency. For example, call the person on their cell phone or go directly to their desk. This requires that the project manager prioritize their information need or, at a minimum, have a clear understanding of when to really bother someone. To be effective, use emergency procedures sparingly or, like the boy who cried wolf, it becomes just one more thing the non-communicator doesn’t respond to.

Be Persistent and Consistent. Make sure you get answers to the critical questions you ask. Make it easy for a non-communicator to distinguish between hearing your communication and needing to participate in the communication by providing information.

In the best case, by finding ways to get the information you need from a non-communicator you can potentially find a new, more productive way to make use of their skills on your projects. And if that doesn’t happen, you can at least reduce unforeseen risks to your projects and increase visibility.

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