Oct 9, 2006
2 comments
Google & YouTube: Bad for Google Shareholders, Bad for Brand Advertisers
YouTube would be a bad move for Google.
It is bad for shareholders since it makes Google less competitive on search since it provides a disincentive to make any advances in search technology. It also may create additional legal exposure for Google in terms of click-fraud lawsuits.
It is also bad for advertisers since it dilutes the value of Google’s ad distribution network. Advertisers are the life-blood of Google’s revenue model.
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