Aug 25, 2006
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Do Search Engines Stifle Software Companies?
Search engines may be stifling the success of software companies. How? By assuming all searchers are the same.
In general, a software company writes for a target audience, its intended customer base. That audience may or may not be people who spend a lot of time on the internet or in the blogosphere. (For brevity, let’s call those who do spend a lot of time on the internet and blogosphere netizens.)
However, it seems that search engine rankings are determined, in large part, by the amount of presence a specific url has on the general internet and blogosphere. The more a particular software is talked about by netizens, on net-based outlets like blogs, websites and forums, the higher the likely ranking of that particular software on a search engine.
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