Collaboration is a word that is thrown around a lot when it comes to web-based project management. Understanding the types of collaboration out there and knowing what you are looking for, can help you make a better selection when it comes to buying project management software.
Since projects are about people working together to get things done, its natural that web-based project management software facilitates people working together- collaborating. This is one of the most significant innovations of web-based project management software. It is also one of the most casually used buzzwords. Here is a quick guide to help de-code what people are talking about when they say collaboration in project management software.
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Why Project Management Software is Not a Commodity
The person on the other end of the phone line is a new buyer and he keeps saying to me that buying project management software is a confusing and difficult process because all these project management products look the same. I answer saying that I agree on the surface that it looks that way, and that it is frustrating because everything does seem to do the same thing. I continue to explain that I understand their pain and then my real job comes into play.
That is when I pause for a moment, take in a deep breath, take off my sales hat and with a flare toss on my teachers hat. My teachers hat looks just like my sales hat, but I assure you, here too, there are significant differences in intent and approach even if they look similar.
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Search engines may be stifling the success of software companies. How? By assuming all searchers are the same.
In general, a software company writes for a target audience, its intended customer base. That audience may or may not be people who spend a lot of time on the internet or in the blogosphere. (For brevity, let’s call those who do spend a lot of time on the internet and blogosphere netizens.)
However, it seems that search engine rankings are determined, in large part, by the amount of presence a specific url has on the general internet and blogosphere. The more a particular software is talked about by netizens, on net-based outlets like blogs, websites and forums, the higher the likely ranking of that particular software on a search engine.
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