Aug 5, 2010
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Social Networking, Permission Boundaries and User Adoption
Last week I gave a presentation at the Internet User Experience conference on Social Networking, Permission Boundaries and User Adoption. Based on the many requests for it, the presentation is now available online.
The presentation introduces a framework for deciding which social media components to include in your company or in any software you run.
Given the tremendous growth of Facebook, Twitter and other social media networks, many companies and organizations are rushing to add social media components to their software or marketing mix. However, there is little in the way of how to decide on what to implement nor how to figure out if people will use it or interact with it.
The presentation takes a classic user adoption approach (the user’s cost/benefit calculation on whether some is a pain to do or not) and applies it Social Media components.
It introduces the concept of PERMISSION BOUNDARIES as a way of capturing the cost side of the equation.
It recommends identifying and describing specific SOCIAL TRANSACTIONS to capture the target benefit the user is going for.
This should provide a robust way to help make decisions on what will likely work or not, to think about whether people will interact with your company or not before you invest in the social media tools they could engage with.
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