Project Management Software for Marketing Companies and Ad Agencies

Question: What are the benefits of project management software for a marketing company or for an ad agency to use project management software?

Answer: Managing workflow on marketing projects can lead to greater profitability for a marketing company or ad agency.

Now, this can be difficult when you have many resources working on a large volume of projects.  But by having a clear picture of everyone’s work allocation and easily sharing and communicating tasks on projects you can start to get an accurate handle on the workload. Further, by mapping those tasks across a project schedule, then getting a total company view across all project schedules, you can get a complete picture of your current and future workflow. With this picture, you can make strategic decisions and plan accordingly to use your resources more effectively -and be more profitable.

Think Marketing in British Columbia, Canada implemented Vertabase project management software and was able to really improve the way people use their time.

“This software helps me understand how busy any individual is at any given time. Now, everyone on the team knows they are accountable for how they manage their time! In turn, improved productivity results in superior profitability. It’s that simple,” says Adam Less, Creative Director and Managing Partner.

Vertabase offers project management software that can improve productivity at marketing companies and ad agencies.

          

This entry was posted on Tuesday, December 18th, 2007 at 8:47 pm and is filed under Project Management Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.