May 25, 2010
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Make Them Feel Like the Smartest People in the World
I heard a great anecdote from Ed Brodow that sums up the importance, and power, of listening.
A women in England went on separate dates with two very famous people who had very different personalities, William Gladstone and Benjamin Disraeli.
Asked about her evening with Gladstone she said,
“he took me to the symphony and by the end of the night I felt like I was with the most sophisticated and smartest man in the world.”
And how about your evening with Disraeli? her friends asked.
“He took me to the opera. By the end of the night I felt like I was the most sophisticated and smartest woman in the world.”
Gladstone spent the evening talking about himself.
Disraeli spent his evening listening to her. Disraeli made her feel great.





Thanks for remembering the story about Disraeli and Gladstone. Don’t forget to tell people to read my book, Negotiation Boot Camp, so they can learn how to be a better listener.
Couldn’t have said it better myself.Thanks for tuning in, Ed.