Comments on: Is Google Good for Brand Advertisers? http://www.vertabase.com/blog/is-google-good-for-brand-advertisers/ Project Management, Project Management Software, Technology and the Workplace. Thu, 21 Aug 2008 06:40:58 +0000 http://wordpress.org/?v=2.2.2 By: Mark http://www.vertabase.com/blog/is-google-good-for-brand-advertisers/#comment-24 Mark Wed, 27 Sep 2006 16:13:45 +0000 http://www.vertabase.com/blog/is-google-good-for-brand-advertisers/#comment-24 Nice post on Chasnote talking about how Google, in its own words, seems to be optimizing away from Brand Building http://chasnote.com/?p=219 . Great point from a previous post of his that "brand advertisers want targeting, they want to coax prospective buyers into considering their products before they start researching those products on their own." Instead, with Google, they are given a chance only to target and compete once a consumer is already into a search. Good for Google, bad for advertiser. Nice post on Chasnote talking about how Google, in its own words, seems to be optimizing away from Brand Building http://chasnote.com/?p=219 .

Great point from a previous post of his that “brand advertisers want targeting, they want to coax prospective buyers into considering their products before they start researching those products on their own.”

Instead, with Google, they are given a chance only to target and compete once a consumer is already into a search. Good for Google, bad for advertiser.

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