Nov 1, 2011
Print this post
Get Search Right and Improve Your Chances of Survival
We live in a period of continual disruption and competitive innovation. All too often, the processes we use to survive and win in this world, the tools employed to assess and develop the next generation product or service, are not well suited to the demands of the times.
Categorization, card sorts, trained responses and procedures are the world of defined systems. Search, intuition, adaptation and theft (on a micro and wide scale) are central characteristics of the world of improvisation and innovation.
Progress and advancement, in fact survivability, in a world of continual disruption and a high volume of aggressive competition depends on getting “search” right.
To gain an advantage in the near term, we need to predict what the search results will be. In the longer term, we need to predict what search itself will be. Both of these, in an environment where perhaps the only defining constant is the user’s intent.
