Could IE8 Take Money from Google? -Chrome as Google’s Defense

by Mark Phillips - September 2nd, 2008

It seems like the privacy features in IE8 could pose a threat to Google’s ad revenue.  With the ability to hide where a user came from prior to arriving at a website will this impact Google’s ability to track click-throughs?  If users choose to keep this on, will it limit the usefulness of the data collected by Google’s web-analytic’s suite, Google Analytics or related tools used to optimize ad spending?

If so, the launch of Google Chrome might be more than a bid to take market share from Microsoft or offer a Google-based platform for the web as OS -it might be a first defense against protecting their main revenue generator -Adwords.

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This entry was posted on Tuesday, September 2nd, 2008 at 10:51 pm and is filed under Google, SEO & Collaborative New Media, Software and Technology, The Market and Economy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Could IE8 Take Money from Google? -Chrome as Google’s Defense”

  1. Internet Explorer Blocking Google Adwords Could Make SEO More Valuable | Pittsburgh SEO Blog Says:
    September 3rd, 2008 at 3:23 pm

    [...] ad blocker will have a big effect I tend to believe that we will see a recognizable percentage of Adwords losing it’s value. Reason being is that Internet Explorer is a main stream browser with a large percentage of users. [...]

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