Sep 2, 2008
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Could IE8 Take Money from Google? -Chrome as Google’s Defense
It seems like the privacy features in IE8 could pose a threat to Google’s ad revenue. With the ability to hide where a user came from prior to arriving at a website will this impact Google’s ability to track click-throughs? If users choose to keep this on, will it limit the usefulness of the data collected by Google’s web-analytic’s suite, Google Analytics or related tools used to optimize ad spending?
If so, the launch of Google Chrome might be more than a bid to take market share from Microsoft or offer a Google-based platform for the web as OS -it might be a first defense against protecting their main revenue generator -Adwords.
[...] ad blocker will have a big effect I tend to believe that we will see a recognizable percentage of Adwords losing it’s value. Reason being is that Internet Explorer is a main stream browser with a large percentage of users. [...]