This is not related to project management.

I read an article from the law firm, Miller Canfield, that suggests practices judges, courts and attorneys can take to restrict jurors from getting information about their trial from the internet.

You see, a jury is supposed to make its decision based solely on the evidence presented in court.  In the age of internet enabled cell phones, access to the internet at home or a library, and even TV news-stories and documentaries about ongoing cases, jurors can easily get information from other places.

It seems to me that trying to control access to this information is a not a viable long-term strategy to preserving the accurate execution of justice.

Long-term, the way justice is determined needs to change. Ubiquitous access to information is only going to increase. It can’t be controlled by trying to limit it. The Justice System needs to find ways to adapt to the new landscape.

I can imagine that this is as seismic a shift in justice as was the introduction of public in education in a society or mass literacy. Both of these changes paved the foundation for our current system of trial by jury.

Formal project management methodology can be overkill on some projects or a lifesaver on others. In general, it’s clear on when to go through the detailed steps of a methodology and when not to. It depends on the overall size of the project.

1. A short project doesn’t require much in terms of formal project management. The steps you’d go through in putting together all the documents and spreadsheets of a methodology are done automatically as part of getting the project done.
2. A long project should go through formal project management steps to make sure all bases are covered and that nothing is dropped or forgotten. (This is especially true during when gathering requirements for the project.)

The problem comes when you think the project will be short and it turns out to be a long one.

To avoid this, do a quick, 10,000 foot estimate on the project’s size before getting started. In the language of formal project management (like PMI’s Guide to the PMBOK), this is called a top-down estimate. It can be based on experience and past projects you, or other people in your organization, have done. Templates or archives of these past projects can be helpful sources of information for the estimates.

Take the time to actually put together an estimate, as opposed to just eye-balling it or basing your estimate on “gut” alone. It can save you from the headache of underestimating the tools, resources or information you need to get the project done.

My project management presentation from the Adobe Developers Summit UnConference 2009 is now available online.

It covers simple and effective tips to improve your project’s success and manage projects better.

Part Four of Four

I’ll wrap up this series with a discussion of power.

Without authority a project manager is stuck.  A project manager needs to exert some form of authority to implement changes and move the project forward.  This authority can be formally granted in the organization or informally obtained and built up over time.

A linchpin needs to make a difference and exert influence over their individual realm. A linchpin project manager needs to exert influence over a process and other people. They may or may not formally have that power. If they don’t, an organization can unlock a wave of innovation by empowering project managers to make changes. Giving project managers formal authority.

But sometimes, a  project manager needs to build up their own authority.  Somehow. There are many different ways of gaining authority and many different kinds of power or influence that you can wield.  This article focuses on the kind of authority a linchpin project manager can gain: innovation driven authority. Authority you build up by being innovative, creative and delivering results.

INNOVATION DRIVEN AUTHORITY
A linchpin takes advantage of those things they have control over, and makes a difference in that realm.

They may realize they have authority over something small (what some may consider small). But it is specifically in this realm that they can affect change by starting and finishing something that is unique. By doing their part differently, they can invest themselves in the project and make it remarkable.

They may have a different read on what the customer wants or a different feel for how the customer wants to be treated. Then, through their own internal strength and belief that its ok to be different, they let that approach influence how they run the project -and how they ask others to work on the project.  Of course, this is not without risk. Their approach might be “wrong.” They could be heading for disaster.

But a linchpin project manager combines the willingness to take risks with formal project management skills.  This includes having a system in place to monitor projects, see when they’re going off track and do course corrections (or kill the project if need be).  It includes identifying and managing risk.  It means knowing how to report progress to other people in the organization, your clients, so they can have an accurate read on what to expect.

The project might fail. But a linchpin project manager will have distinguished themselves by trying to make a difference, of being more than just a competent project manager. By being an innovator.

By building a track record of trying to do the remarkable, a linchpin project manager can build up their reputation and their authority. This is authority based on results and creativity. Innovation driven authority.

PROJECT MANAGEMENT IS A SOURCE OF THE REMARKABLE
Throughout the series we’ve talked about structural changes you can make in your organization to foster linchpin project management. This article talked about giving people the authority to make changes or how to gain authority through innovation.  This is no small challenge and one that even the largest companies are grappling with (see The End of Management from the Wall Street Journal).  One thing is certain, someone who is inspired to be a linchpin has a tremendous amount of creative energy waiting to be used.  If you don’t give them the room to use that energy, to exercise their abilities, they will push for the authority to do so.  And if, after pushing and pushing, they still can’t get it, they will likely try to take those energies elsewhere (or, you’ll kill that energy and lose a valuable asset).  By not creating a culture of linchpin project management you could be fostering your next competitor right in your own shop. At the very least, by keeping creativity chained up, you’ll dull that source of creativity in exchange for the average and known.

By definition, a project manager is someone who ACTIVELY applies the tools, techniques, knowledge and skills of project management to help projects achieve their requirements. The most important word here is “actively.” A project manager, in the best scenario, is an active participant in achieving results. What’s more, a great project manager really is that linchpin who is particularly focused on delivering the remarkable.

Part Three of Four

Art departments, marketing firms and creative agencies have a unique challenge when it comes to project management.   How do you distinguish between operations and projects when you do projects for a living?

Making this distinction helps you empower your project managers to be true agents of change.  This distinction gives them room to be linchpin project managers.

Picture an art department, marketing company or creative service firm. They keep the lights on by doing unique things.  Their job is to come up with new designs, new campaigns, new slogans, new websites, new whatever.  True to the definition of a project, they are unique undertakings, there are fixed deadlines and there are risks involved. But this is something they do every day. It is the day to day operations of the company.

This blurs the line between operations and projects.

In these situations, most creative firms turn to the talent to deliver the results.  And, without question, the talent is key.  But project management has a large role to play and a project manager can be a big contributor to the whole process.  The project manager can help you deliver remarkable results for your clients.

Unfortunately, what often happens though is that the project manager gets relegated to a secondary role. They become minders of the talent or administrators of the work.  They get stripped of the value they can provide.

The challenge here is to give a project manager the space and authority to manage the project. A project manager can actively contribute to the work product and, over the long term, to the work process,  to make it great.  They can be instrumental in making sure creative juices are flowing towards making the customer happy and the team efficient.

Here are some results a linchpin project manager can deliver.  A project manager can improve turnaround time on projects or increase speed to market and help create better campaigns.  They can give you information on how to keep the company profitable or how to avoid doing a ton of work for free when you’re pitching a client. Bottom line, a project manager can give you ideas on how to create better stuff than you currently are.

One great example of how they can do this is insisting on a  creative brief for every project. Instinctively most designers know that this would improve the whole process.  A project manager can make sure that the first question asked when starting a new project is “Why are we doing this?” so you can spend your time wisely,  as opposed to “ok…what’s the first task?” and hope that you deliver what the client wants.

Give it a try on one project. Let the project manager actually manage the project and the people. Let them contribute and shine. You might be surprised at the tremendous results they can achieve for you.

Part Two of Four

In the last article we introduced the concept of  Linchpin Project Management.

• Linchpin Project Management fosters linchpin project managers;
• A linchpin project manager is someone who drives change in an organization.
• A linchpin project manager needs to be willing to be a driver of change, as a person and

A linchpin project management environment

fosters remarkable change and can make

your company indispensable to your customers.

This article focuses on one factor that determines the environment for project management.

Operations or Projects?
Is the project manager working on operations or projects?

This might seem like an academic distinction, but it is fundamentally important in how the project manager sees their role in the organization and the standards to which they are held.

For example, if they manage operations, the fact that the business is still going means they are doing their job.

But if they manage projects, they are doing their job only if the company keeps improving.

Operations are things you do every day to keep the lights on, the company working and customers happy.

Projects are unique undertakings. They have a distinct start and end date. Often they are used to help move operations from status-quo to some new (and hopefully improved) state. A project means change.

A project manager is, therefore, in charge of something unique, something that is bringing change. Something that’s never been done before.

People who run operations are sometimes called project managers. This is because the operations of the company require producing distinct work- product for specific clients.

(I see this a lot in creative groups like marketing or art departments.  In fact,  the next article in this series is dedicated to project management for marketing or art departments.)

Calling an operations manager a project manager leads to confusion, accentuates the project administration role and dilutes the role a project manager can have as an instigator and facilitator of change.

Don’t get me wrong, every company needs project administrators. They are indispensable to the smooth flow of operations. But there is a difference between project managers and administrators.

Project managers are linchpins that get things done. Projects are all about change and project managers are all about making change a reality.

Bringing it back to Godin’s recommendation – to have a linchpin project manager, decide whether the role you have called “project manager” is one to oversee what it takes to keep the lights on, or if it truly is a position of change.

If it is a position of change, let the project manager ask tough questions of the stakeholders and the team, let them question why things are being done a certain way, let them hold people accountable. Then, they can be agents of the remarkable.

Stay tuned to the next article in this series for further guidelines on how to create a culture of linchpin project management.

Part One of Four

Seth Godin has built buzz with his latest book “Linchpin: Are You Indispensable?”

His message is that people need to carve a passionate role for themselves in their work, a role that employers and customers simply can’t live without.

His message resonates loudly in the world of project management.

Project managers should step up and “run” projects, actively,  rather than “administer” them, in a passive sense.  Project managers should be linchpins.

What mistakenly passes for a project manager in many organizations is an interested passenger, a project administrator, rather than a driver.

The linchpin project manager is a driver -and agent of change.

Seth Godin drew this same conclusion and  wrote about it.  In this series, I’ll recommend steps you can take to create a culture of linchpin project management.

Organizational Factors
For an employer or manager, hiring the right person is only part of the equation.

Organizational and corporate culture factors can determine how much of a linchpin a person can be. By understanding these factors employers can implement a linchpin culture for project management. By getting these factors right, an employer can not only make it easier for a linchpin to shine but also create an environment that fosters linchpin project management.

This is a culture that drives remarkable change and can make your company indispensable to your customers.

Stay tuned to the next article in this series for recommendations on how to create a culture of linchpin project management.

Last week I gave a presentation at the Internet User Experience conference on Social Networking, Permission Boundaries and User Adoption.  Based on the many requests for it, the presentation is now available online.

The presentation introduces a framework for deciding which social media components to include in your company or in any software you run.

Given the tremendous growth of Facebook, Twitter and other social media networks, many companies and organizations are rushing to add social media components to their software or marketing mix.  However, there is little in the way of how to decide on what to implement nor how to figure out if people will use it or interact with it.

The presentation takes a classic user adoption approach (the user’s cost/benefit calculation on whether some is a pain to do or not) and applies it Social Media components.

It introduces the concept of PERMISSION BOUNDARIES as a way of capturing the cost side of the equation.

It recommends identifying and describing specific SOCIAL TRANSACTIONS to capture the target benefit the user is going for.

This should provide a robust way to help make decisions on what will likely work or not, to think about whether people will interact with your company or not before you invest in the social media tools they could engage with.

Twitter provides a great rule of thumb for what kind of information to share with other people on a project.

Before inviting someone to a meeting or sending them an email ask yourself:

Is this information something they’d choose to “follow” on Twitter.

If yes, send it to them.

If not, or if its something you just think they “should” be following, don’t.

This will help keep meetings in check and emails in check and hopefully more aligned with the specific information each person needs to do their job (and not get bogged down in useless information).

As discussed in my recent article in ComputerWorld, this works because Context Trumps Content (as the growth of Twitter makes abundantly clear).  There is no end to the amount information people can find.  What is valuable is not the quantity of information, but the quality of information. To be high quality and valuable, the information needs to be relevant to the recipient.  (And Twitter makes it easy for people to receive only the information they find relevant to themselves.)

A new case study was released describing how Creativity, Inc. of Van Nuys, California doubled the productivity of their internal art department using Vertabase project management software. The case study looks at performance over the last four years and concludes:

“I would strongly recommend Vertabase to coordinate project management activities for internal creative teams. There is absolutely no downside.”

Here are links to the case study, a pdf of the case study and the press release about it.